Black Friday in Ireland isn’t a single-day affair anymore—it’s a moving target depending on which retailer you’re shopping. While the main event lands on Friday, 28 November 2025, most deals stretch well beyond that, with Currys.ie wrapping up at midnight on the 27th and Amazon.ie running its Black Friday Week through December 1. If you’re planning your purchases across Irish retailers, knowing exactly when each sale ends can save you from missing a deal you’ve had your eye on.

4 related posts

Black Friday 2025 Date: November 28 · Currys.ie End Time: Midnight November 27 · Amazon.ie End Date: December 1 · Lidl.ie Start Date: November 20 · DID.ie Main Event: November 28

Quick snapshot

1Confirmed facts
2What’s unclear
  • Exact end date for Samsung Ireland 2025
  • Harvey Norman 2025 confirmed dates
  • Specific stock duration at Lidl
3Timeline signal
  • Early November: DID.ie teasers start
  • November 20: Lidl.ie kicks off
  • November 28: Main Black Friday
4What’s next
  • Cyber Week runs through December 1
  • Check individual retailer pages for updates

The table below shows confirmed Black Friday 2025 start and end dates for major Irish retailers.

Retailer Start Date End Date
Currys.ie November 21 Midnight November 27
Amazon.ie November 20 December 1
Lidl.ie November 20 Until stocks last
DID.ie Early November November 28 (main event)
Harvey Norman October 30 TBC
Boots November 12 TBC
Smyths Toys November 11 TBC
Nike November 17 TBC

How long do Black Friday sales last?

The assumption that Black Friday ends on Friday afternoon doesn’t match reality for most Irish retailers. Most shops run promotional periods of at least a week, with some stretching into early December to capture Cyber Monday shoppers. Very Ireland, for instance, runs its Black Friday sales from 3 November through 1 December 2025, giving shoppers nearly a full month of deal windows.

Typical duration across retailers

  • Single-day events are rare—most major retailers extend to 5–7 days minimum
  • Cyber Week (November 24–December 1) has become standard across Ireland (Sales Avvy Ireland)
  • Extended promotions starting mid-November are increasingly common

Variations by store

Currys.ie differs from the pack: most of its Black Friday deals conclude at midnight on 27 November, the night before the official Black Friday date. If you’re shopping electronics there, set a reminder for the 27th. Amazon.ie, by contrast, runs a 12-day window from 20 November to 1 December, making it one of the longest promotional periods among major Irish retailers.

The catch

Currys.ie ends most deals at midnight on November 27—before Black Friday even officially arrives. If you’re waiting for the main event day there, you’ll find the best deals are already gone.

For shoppers focused on electronics at Currys.ie, the practical window closes at midnight November 27. Amazon.ie offers the most flexibility with its extended 12-day run through December 1. The implication for Irish shoppers is to prioritize Currys purchases early and use Amazon for later weekend deals.

What date do Black Friday deals end?

There’s no single answer because each retailer sets its own timeline. Black Friday itself is the fourth Friday of November annually, which puts 2025 on 28 November. But deal end dates scatter across the calendar depending on the retailer’s strategy, stock levels, and whether they’re chasing Cyber Monday traffic.

General end patterns

  • Many retailers wrap up by Sunday, 30 November or Monday, 1 December
  • Stock-dependent deals (like Lidl’s) end when inventory runs out, not on a fixed date
  • Early-start retailers like Harvey Norman (30 October launch) often run longer campaigns

Retailer-specific endings

Amazon.ie closes its Black Friday Week on December 1, while Currys.ie calls time at midnight on November 27. For Lidl.ie, the question isn’t “when does it end” but “when do we sell out.” That ambiguity makes early shopping advisable for must-have items.

What to watch

Cyber Monday (December 1) functions as a de facto extension of Black Friday for retailers like Amazon and Very. If you miss Black Friday, Cyber Monday often delivers similar discounts—particularly on electronics and toys.

The pattern across Irish retailers shows a December 1 terminus for most major players. The catch for shoppers is that high-demand items like electronics at Currys sell out before the official Black Friday date. What this means: prioritize electronics at Currys before November 27 midnight, then pivot to Amazon or Cyber Monday for any remaining deals.

When does Black Friday end in Ireland?

Black Friday is observed in Ireland on the same date as the UK and US—28 November 2025. The shopping event has matured significantly here over the past decade, with most national retailers now participating and many extending their sales windows beyond the official date. Irish shoppers have grown accustomed to finding deals from mid-November through early December.

2025 dates for Irish shoppers

  • November 28, 2025: Official Black Friday
  • November 24–December 1: Cyber Week period
  • December 1, 2025: Cyber Monday (Switcher Ireland)

Popular Irish retailers

Currys.ie has carved out a distinctive approach: its main Black Friday deals conclude at midnight on November 27. “Most deals for this Black Friday will end at midnight on 27th November,” according to Currys.ie. Amazon.ie operates on the opposite end of the spectrum with a 12-day window from November 20 through December 1, featuring savings of up to 30%.

The upshot

Irish shoppers have roughly 10 days of overlapping Black Friday activity across major retailers. Currys.ie closes its doors early on the 27th, while Amazon keeps selling through December 1. If you’re after electronics, time your Currys visit before the 27th midnight cutoff.

“Most deals for this Black Friday will end at midnight on 27th November.” — Currys.ie

When does Black Friday end Amazon?

Amazon’s Irish operation (Amazon.ie) runs one of the longest Black Friday promotions in the market. Rather than confining deals to a single day, Amazon.ie has adopted a “Black Friday Week” format that opens on November 20 and runs through December 1—giving shoppers a full 12-day window to browse and purchase (JOE.ie Black Friday guide).

Amazon Ireland timeline

  • November 20: Black Friday Week begins
  • November 28: Peak Black Friday deals day
  • December 1: Black Friday Week closes
  • Up to 30% savings on selected items during the event

Black Friday Week details

“Black Friday Week is an Amazon deals event from November 20 to December 1,” according to Amazon.ie. The extended format lets shoppers spread their purchasing decisions over nearly two weeks, rather than scrambling on a single day. New deals drop throughout the period, so returning customers often find fresh discounts.

The trade-off

Amazon’s extended window means you can wait for price drops on items that don’t sell out quickly—but popular electronics and high-demand categories may deplete early despite the longer timeline. Monitor cart prices daily for the best outcomes.

“Black Friday Week is an Amazon deals event from November 20 to December 1.” — Amazon.ie

Amazon.ie gives shoppers the widest window at 12 days (November 20–December 1), making it the safest fallback for late planners. The catch: popular electronics and toys may sell out before the final day despite the extended timeline. What this means for Irish shoppers: start watching prices early but hold purchasing power until Cyber Monday if items remain in stock.

Do Black Friday deals last all week?

Many do, but not all. The “Black Friday lasts a week” narrative holds true for retailers like Amazon.ie, Very, and most department stores. However, electronics retailers often operate differently—Currys.ie, for example, ends most deals at midnight on November 27, giving you less than 24 hours from Black Friday morning to catch the tail end of the sale.

Weekly promotions

  • Very Ireland: November 3 through December 1 (nearly a month)
  • Harvey Norman: Started October 30 with ongoing promotions
  • Boots: Active since November 12 with no announced end date

Extended sales periods

“Our Black Friday deals kick off on Thursday, November 20th until stocks last,” according to Lidl.ie. Lidl’s approach emphasizes the stock-dependent nature of its deals—shop early for the best selection, particularly on higher-ticket items like appliances. DID.ie takes a staggered approach: “Early Black Friday deals will go live in early November, with new offers dropping each week until the main event on November 28th.”

Why this matters

Some retailers start teasing Black Friday deals as early as Singles Day (November 11), with Harvey Norman launching from October 30. If you’re hunting early bargains, watch for pre-Black Friday drops from retailers who don’t wait for the official date.

“Our Black Friday deals kick off on Thursday, November 20th until stocks last.” — Lidl.ie

“Early Black Friday deals will go live in early November, with new offers dropping each week until the main event on November 28th.” — DID.ie

The claim that Black Friday lasts all week is retailer-dependent. Very Ireland runs nearly a month, Amazon.ie runs 12 days, but Currys.ie ends at midnight November 27. The implication for Irish shoppers: ignore the “Black Friday morning” mindset and instead track each retailer’s specific end date, or risk missing deals that close before the official date.

Timeline

The timeline below tracks key Black Friday 2025 dates across Irish retailers, from early teasers to the final Cyber Monday cutoff.

Date Event
Early November 2025 Early deals at DID.ie
November 11 Smyths Toys Black Friday deals begin
November 12 Boots Ireland Black Friday offers start
November 17 Nike and Adidas up to 50% off launches
November 20 Lidl.ie and Amazon.ie Black Friday deals start
November 27 midnight Currys.ie most deals end
November 28 Main Black Friday (official)
December 1 Amazon.ie Black Friday Week ends

Confirmed vs. Unconfirmed

This comparison separates verified Black Friday 2025 facts from claims that remain unconfirmed in publicly available sources.

Confirmed facts

  • Black Friday 2025 is 28 November
  • Currys.ie ends at midnight November 27
  • Amazon.ie runs November 20–December 1
  • Cyber Monday 2025 is 1 December
  • Most Irish retailers start from November 24

Still unclear

  • Exact end date for Samsung Ireland 2025
  • Harvey Norman 2025 confirmed closing date
  • Stock duration for Lidl.ie deals
  • Whether Nike/Adidas extend beyond initial launch period

Bottom line

Black Friday 2025 in Ireland isn’t a single day—it’s a staggered calendar where different retailers close their deals on different dates. Currys.ie pulls the curtain at midnight on November 27, making it the earliest major retailer to wrap up. Amazon.ie keeps selling through December 1, offering the longest window. For Irish shoppers, the practical takeaway is straightforward: don’t wait until Black Friday morning to shop at Currys, but do keep Amazon bookmarked if you’re hunting deals through the weekend. Cyber Monday on December 1 will likely catch any stragglers with remaining stock.

Related reading: When Is Ramadan 2026? Start, End Dates & Fasting Times · Aldi Easter Opening Times – UK Hours Good Friday To Easter Monday 2026

Additional sources

did.ie

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Frequently asked questions

Is Black Friday 21st or 28th November?

Black Friday 2025 is 28 November. It falls on the fourth Friday of November annually. Some retailers start their deals earlier (Amazon from November 20, Harvey Norman from October 30), but the official date remains 28 November.

Do they have Black Friday in Ireland?

Yes. Black Friday is widely observed in Ireland, with most major retailers participating. The event has grown significantly over the past decade, and many Irish shoppers plan their Christmas purchasing around the promotional period.

When does Black Friday sale start in Ireland?

It varies by retailer. Amazon.ie and Lidl.ie start on November 20. Harvey Norman began as early as October 30. Most other retailers begin between November 21–24. The official Black Friday date is November 28.

When is Black Friday Harvey Norman?

Harvey Norman in Ireland started early Black Friday offers from 30 October 2025. The exact closing date for their 2025 Black Friday promotions has not been confirmed in publicly available sources.

Is Black Friday for 3 days?

Some retailers run 3-day promotions (Friday through Sunday), but many extend well beyond that. Amazon.ie runs 12 days (November 20–December 1), and Very Ireland runs nearly a month (November 3–December 1). The traditional 3-day window has become the exception rather than the rule.

How long does a Black Friday last?

The promotional period varies by retailer from 1 day to several weeks. The official Black Friday date is 28 November 2025, but deals typically run from mid-November through early December, with Cyber Monday (December 1) often serving as the final day of the broader shopping event.

When does Black Friday end Samsung?

The specific end date for Samsung Ireland’s Black Friday 2025 promotions has not been confirmed in publicly available sources. Samsung typically runs site-wide sales through its own store and through retailers like Currys and Amazon—check individual retailer pages for updated timelines.