Kylie Jenner Net Worth – $670M Forbes 2025 Valuation
Kylie Jenner’s current net worth stands at an estimated $670 million as of 2025, a figure that reflects both the substantial success of her beauty empire and the dramatic revision of her previously claimed billionaire status. This valuation represents a significant downgrade from the $1 billion net worth that Forbes declared in 2019, before the magazine retracted the designation following disclosures of inflated financial reporting by the Jenner family.
The reality television personality built her fortune primarily through Kylie Cosmetics, leveraging a massive social media following to create direct-to-consumer beauty products that commanded a nine-figure acquisition from Coty Inc. However, regulatory filings revealed substantial discrepancies between public claims and actual business performance, forcing a complete reassessment of her wealth and dropping her from the ten-figure threshold she once occupied.
Despite the downward revision, Jenner maintains her position as one of America’s wealthiest self-made women under 40, ranking as the youngest on Forbes’ annual list for the eighth consecutive year as of 2025. Her portfolio now spans cosmetics, skincare, fashion, and fragrance, supported by endorsement contracts that command seven-figure payments for individual social media posts.
What Is Kylie Jenner’s Net Worth in 2025?
Forbes currently estimates Jenner’s net worth at approximately $670 million, marking a 6% decline from her standing on the 2024 list. This valuation accounts for her retained stake in Kylie Cosmetics, proceeds from the Coty sale, real estate holdings, and ongoing business ventures, though it remains subject to revision based on private asset valuations and tax obligations.
~$670 million (Forbes 2025)
44% stake in Kylie Cosmetics
$1 billion (retracted 2020)
Endorsements, business sales
- Wealth Decline: Net worth dropped 6% from the 2024 Forbes list
- Coty Proceeds: Received approximately $540 million pretax from the 2020 sale
- Ownership Retained: Maintains roughly 44% of Kylie Cosmetics
- Social Media Earnings: Commands upwards of seven figures for single Instagram endorsements
- Accolades: Youngest member of Forbes’ Richest Self-Made Women Under 40 list (2025)
- Revenue Reality: Actual 2018-2019 earnings near $50 million versus reported $166-170 million
- Family Ranking: Second wealthiest Kardashian-Jenner sibling behind Kim
| Category | Estimate | Source Basis |
|---|---|---|
| Net Worth (2025) | $670 million | Forbes Estimates |
| Kylie Cosmetics Stake | ~44% | SEC Filings/Coty |
| Coty Sale (Pretax) | ~$540 million | Transaction Records |
| Annual Earnings (Actual) | ~$50 million | Revised Filings |
| Instagram Endorsements | $1M+ per post | Industry Reports |
| Cosmetics Sale Value | $600 million (51%) | Coty Acquisition |
How Did Kylie Jenner Build Her Fortune?
Jenner’s wealth accumulation strategy centered on converting social media influence into direct commerce, beginning with the 2015 launch of Kylie Lip Kits that sold out within minutes. This initial success provided the foundation for Kylie Cosmetics, which she expanded into a full beauty line without traditional advertising expenditure, relying instead on her personal Instagram following to generate consumer demand.
The Coty Acquisition
In January 2020, Jenner monetized her ownership through a strategic partnership with publicly traded beauty conglomerate Coty Inc. The transaction valued Kylie Cosmetics at $1.2 billion overall, with Coty purchasing 51% of the company for $600 million. From this deal, Jenner personally received approximately $540 million in pretax proceeds while retaining significant minority ownership.
The Coty deal provided Jenner with immediate liquidity while allowing her to retain approximately 44% of her company, positioning her to benefit from future growth while securing nine-figure cash assets.
Beyond cosmetics, Jenner has diversified into adjacent markets. Kylie Skin launched in May 2019, followed by fashion label Khy, fragrance line Cosmic, and beverage venture Sprinter. These expansions represent attempts to replicate the direct-to-consumer model that built her initial fortune.
Endorsement and Media Revenue
Jenner commands premium rates for brand partnerships, including established relationships with Adidas and other major corporations. Her social media endorsements generate upwards of seven figures per promotional post, while continued appearances on reality television programming provide additional income streams. These earnings supplement her business equity, creating multiple revenue channels beyond cosmetics sales.
Is Kylie Jenner Still a Billionaire?
Jenner is not currently a billionaire. Forbes officially rescinded her billionaire designation in May 2020 following an investigation that revealed substantial misrepresentations of Kylie Cosmetics’ financial performance. The retraction came one year after the magazine featured her as the world’s youngest self-made billionaire at age 21.
The Forbes Retraction
The investigation began after Coty’s public SEC filings exposed significant discrepancies between the Jenner family’s claims and actual business metrics. Forbes determined that financial information provided to the magazine had inflated profitability and revenue figures, leading to an overvaluation of the cosmetics enterprise.
Public claims suggested Kylie Skin generated $100 million in revenue within two months of its 2019 launch. However, Coty’s subsequent SEC filings revealed the skincare line had earned only $25 million during its first six months of operation.
The Scale of Overestimation
The misreporting extended beyond single product lines. Forbes had estimated Jenner’s personal earnings at $166.5 million for 2018 and $170 million for 2019, figures that positioned her firmly in billionaire territory. The Coty acquisition documents indicated actual annual earnings were closer to $50 million, drastically altering the valuation calculus.
Forbes’ estimated $166-170 million annual earnings for 2018-2019 were revised downward to approximately $50 million based on Coty’s public filings, representing a misstatement of over $100 million per year.
What Is Kylie Cosmetics Worth Today?
Following the Coty transaction, Kylie Cosmetics operates as a joint venture with the publicly traded beauty giant. While the initial valuation reached $1.2 billion, subsequent performance has tempered the enterprise’s market position. Jenner retains approximately 44% ownership, meaning her equity stake fluctuates with the company’s performance under Coty’s management.
The brand’s value now depends on sustained revenue from core cosmetics products, the expansion of Kylie Skin, and newer ventures including Khy and Cosmic. These additional business lines operate under separate valuations, with their financial performance not fully disclosed in public filings.
How Has Kylie Jenner’s Net Worth Changed Over Time?
- : Launches Kylie Lip Kits, the precursor to Kylie Cosmetics, generating immediate sellout demand
- : Forbes initially estimates $166.5 million in annual earnings (later revised downward)
- : Declared world’s youngest self-made billionaire by Forbes at age 21
- : Sells 51% of Kylie Cosmetics to Coty for $600 million, receiving approximately $540 million pretax
- : Forbes retracts billionaire status after SEC filings reveal misreported earnings
- : Net worth drops 6% from previous Forbes list valuation
- : Current net worth estimated at $670 million; maintains position on Richest Self-Made Women Under 40 list for eighth consecutive year
What Is Confirmed vs. Uncertain About Her Wealth?
| Established Information | Information That Remains Uncertain |
|---|---|
| Current net worth: $670 million (Forbes 2025) | precise value of private real estate portfolio |
| Coty transaction: 51% sold for $600 million | Total tax obligations on $540 million in proceeds |
| Retained ownership: approximately 44% of Kylie Cosmetics | Current valuation of Khy, Sprinter, and Cosmic ventures |
| Kylie Skin six-month revenue: $25 million (verified via SEC filings) | Specific terms of Adidas and other brand ambassador contracts |
| Actual 2018-2019 earnings: approximately $50 million annually | Value of non-compete and ongoing management agreements with Coty |
How Does Kylie Jenner Compare to Her Family?
Within the Kardashian-Jenner family hierarchy, Kylie ranks second in wealth behind her half-sister Kim Kardashian, who holds a net worth of approximately $1.7 billion as of 2025. This disparity highlights the different scales of their respective business empires, with Kardashian’s Skims shapewear company achieving valuations that have dwarfed Kylie Cosmetics’ performance post-acquisition.
The family’s financial landscape includes matriarch Angry Ginge Net Worth – Earnings Facts and Career Overview Kris Jenner, whose estimated $170 million fortune derives largely from 10% management fees on her children’s projects. Kourtney Kardashian maintains approximately $65 million, while Khloe Kardashian and Kendall Jenner each hold estimated net worths of $60 million, with Kendall earning distinction as the world’s highest-paid model despite having lower overall wealth than her cosmetic-entrepreneur sister.
When examining celebrity wealth structures, the National Express Share Price – Delisted Status and 382p Buyout transaction provides an interesting parallel to how private valuations can shift dramatically upon public scrutiny or acquisition by larger entities, similar to the revaluation Kylie Cosmetics experienced following the Coty merger.
What Do Financial Filings and Experts Reveal?
Primary source documentation from Coty’s SEC filings provided the definitive evidence that contradicted previous valuations. These regulatory documents, required for publicly traded companies, exposed the gap between private claims and verified revenue figures.
Forbes has confirmed that Kylie Jenner isn’t a billionaire anymore, with her net worth dropping to $670 million following the revelation that her business was substantially smaller and less profitable than publicly claimed.
— Forbes Investigation, 2020-2025 Updates
The Coty acquisition filings revealed that Kylie Cosmetics’ actual profits and revenues were significantly lower than the Jenners had led Forbes to believe, with the skincare line earning only $25 million in its first six months versus claimed $100 million in two months.
What Is the Current Assessment of Kylie Jenner’s Wealth?
Kylie Jenner maintains substantial wealth at $670 million, though she no longer qualifies as a billionaire. Her fortune rests on validated assets including nine-figure proceeds from the Coty sale, retained equity in Kylie Cosmetics, diversified business ventures, and high-value endorsement contracts. While the initial billionaire designation proved erroneous, her financial position remains exceptional among entrepreneurs under 30, secured through a combination of social media leverage and strategic business divestment.
Frequently Asked Questions
How much did Kylie Jenner make from the Coty sale?
Jenner received approximately $540 million in pretax proceeds from selling 51% of Kylie Cosmetics to Coty Inc. for $600 million in January 2020.
Why did Forbes revoke Kylie Jenner’s billionaire status?
Forbes retracted the designation after SEC filings from Coty revealed that Kylie Cosmetics’ revenues and profits were significantly lower than the Jenner family had reported to the magazine.
What percentage of Kylie Cosmetics does she still own?
Following the Coty transaction, Jenner retained approximately 44% ownership of Kylie Cosmetics.
How much does Kylie Jenner earn per Instagram post?
Jenner commands upwards of seven figures—exceeding $1 million—for individual brand endorsement posts on Instagram.
Is Kylie Jenner richer than Kim Kardashian?
No. Kim Kardashian’s net worth of approximately $1.7 billion significantly exceeds Kylie’s $670 million as of 2025.
What businesses does Kylie Jenner own besides cosmetics?
She owns Kylie Skin (skincare), Khy (fashion), Cosmic (fragrance), and Sprinter (beverages), alongside ongoing endorsement partnerships.
How much did Kylie Skin actually make at launch?
While initial claims suggested $100 million in two months, Coty’s filings revealed Kylie Skin generated only $25 million in its first six months.
Has Kylie Jenner’s net worth increased or decreased recently?
Her net worth decreased 6% from the 2024 Forbes list to the 2025 estimate of $670 million.
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